Ever wonder what some of the logos your favorite stores or restaurants saunter around with? Sometimes the logo is harmless, or makes a lot of sense. Take for instance, Target’s target. That makes sense, but what about Starbucks’ lady logo? Or Apple’s Apple? All these and more are explained below. Some of the answers may surprise, some may not. Read below to find out!
The Apple off the computer seems harmless enough. Maybe the Apple company wanted consumers to be healthier. “Eat a fruit!” They could be saying. Apples are good. “An Apple a day keeps the doctor away.” Some good sayings. All of these could lead one to think where Apple got its brand logo. Unfortunately, none of this is true. Apple’s Apple actually derives from the Biblical story of Adam and Eve. The apple represents the “Tree of Knowledge.” Your apple product is your “Tree of Knowledge.”
One of the most well-known logos almost didn’t it make it past the 60’s. The McDonald’s “M” doesn’t have some Greek myth meaning behind it or Christian mythology. Instead, it’s just a yellow “M.” In order to maintain that “M” past the 60’s design consultant and psychologists Louis Cheskin highly advised the “M” should be left. In this way, whenever a person spied golden arches, they may think about McDonald’s. Also, Cheskin told BBC that he thought consumers would recognize it as a a symbolism of “nourishing breasts.”
During the years when black and white television were high volume in American homes, NBC took it upon themselves to show what users were missing. The peacock logo shows a splendor of color, to those who can see it. A very subtle poke at the average American until colored TV became the norm.
That little arrow you see pointing for A to Z? Maybe you noticed it the first time Amazon put it up, but it shows that everything from “A to Z” can be found on Amazon! Yet another sweet little reminder of how much is really available of the website (the other being Amazon, like the giant Amazonian rain forest).
Amazon’s arrow is also set as a smile. That same smile you get every time a new purchase is made!
That lady on Starbucks’ logo? Many conspiracy theorists and all the sorts have their own claims on the subject, but in reality it’s a siren from Greek mythology. A siren is a sort of like a mermaid with two fins and she’s very dangerous. She is portrayed as the sea witch who enchanted sailors with her music to have them shipwreck. The Starbucks logo is meant to convey obsession, addiction and death.
Starbucks chose this logo because they were looking for a nautical theme to truly understand and convey what a Seattle is.