Language for Business

Learning a second language is a more popular choice than ever before, especially when dealing in the art of business. 

For your business to flourish in a different country, a second language is needed. Consumers want to buy from things they trust. If the company speaks their language than the consumer is more likely to buy from that company.

According to an interview from londontranslation.co.uk a spokesperson was asked his thoughts on this subject: “Language is at the core of most people’s self-identity and therefore it’s no surprise that communicating with prospects in their own language is one of the most effective ways of increasing affinity, ultimately leading to more sales and better consumer retention.”

People like to identify with what they’re buying. This is the biggest contributor in making or breaking an international business. When a consumer has to consider buying something in a language not of their own they tend to think less emotional and more logical. By bringing the product into their language, emotion takes over and encourages more business. 

So, always make sure to emphasize with your clients and keep learning languages!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s