For your business to flourish in a different country, a second language is needed. Consumers want to buy from things they trust. If the company speaks their language than the consumer is more likely to buy from that company.
People like to identify with what they’re buying. This is the biggest contributor in making or breaking an international business. When a consumer has to consider buying something in a language not of their own they tend to think less emotional and more logical. By bringing the product into their language, emotion takes over and encourages more business.
So, always make sure to emphasize with your clients and keep learning languages!